I hadn’t heard of this company until today (I guess I just don’t follow fashion stuff that much), but Belisi asks, “What’s Beautiful to You?”. At first, I thought this question was of the type ‘what makes stereotypical beautiful things beautiful?’. But, after reading the page, I realized that it meant ‘what makes an ordinary thing beautiful?’.
It’s not often you hear something like that from a maker of luxury items says something like that. Usually, they are trying to redefine the standards of beauty. To make things that are rather abnormal (like being stick thin) be considered the standard of beauty. To find a company not doing that, it earns my respect.
Belisi itself is giving away $100 gift cards to the best comments left on the Being Belisi blog. So if you want to get something from them, for yourself or as a gift, you should go leave your answer to the question above on their blog. Even if you aren’t interested in their products, they also have some interesting articles (such as how to properly tie a tie and where ties come from) there that you might want to check out.
So what sort of ordinary things are beautiful? I love the way the desert looks, just before a monsoon storm hits. That wall of dust, which will make things so dirty, is just an amazing site to see. The sky will turn red, orange, brown… a rainbow of colors, depending on the time of day. And after the storm, the colors come back as the sun shines through the clouds. And there are the most magnificent rainbows! It’s quite beautiful, even as the storm wreaks havoc with our storm drains and (normally dry) washes (gullies, empty streams).